"Kabukiza" motif stole now available at Ginza Mitsukoshi. Made in Japan, a unique collaboration between three long-established Tokyo companies.

Nogizaka46's Marika Ito and Reika Sakurai visit Shinjuku Isetan! They show off their private uniforms as Isetan Girls.

Fashion director Sota Yamaguchi pioneers a new world of traditional and updated fashion at the Shinjuku Isetan Tokyo Liberation Zone [INTERVIEW]

"Lo-Carb" Eating and Learning Event Held at Ginza Mitsukoshi and Isetan Shinjuku

Yamaguchi Sayoko's jewelry collection "uruyui" is given a modern twist at Shinjuku Isetan

Children's drawings will be turned into "lesson bags"! Limited-time event held at Shinjuku Isetan

Nogizaka46 becomes an Isetan Girl icon with their uniform fashion. Mai Shiraishi and others appear in a collaboration movie.

Focus on the adult normcore "white shirt." Event held at Shinjuku Isetan

Introducing the kimono-themed "Moon Viewing Dress"! "Adult Cultural Festival" held at Shinjuku Isetan